English Language Learning

Our English Language Learning experience and capabilities span:

  • English Language Learning Curriculum and Content Publishers
  • English Language Assessments
  • Online ELL Providers
  • Brick and Mortar ELL Centers

We work for and study leading global ELL players as well as smaller high growth ELL companies

English First EF
Rosetta Stone
Houghton Mifflin Harcourt HMH
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English Language Learning is seeing tremendous innovation and growth due to technology disruption, demographic changes and developing customer preferences in emerging markets, among other drivers.

Our clients are looking for very specific market research to gain a competitive edge in the high growth global ELL space. Some examples of recent ELL intelligence topics include:

  • Are new partnership opportunities between brick-and-mortar and digital ELL companies arising out of the COVID-19 crisis? What do these partnerships look like?
  • What comes next in online English language learning and how is it likely to change the space? What are our key competitors doing about this?
  • How plausible are the near term and medium term scenarios we have developed for the growth of voice-drive AI assistants and other AI tools for English language learning?
  • What is trending / innovative this year in the delivery of English Language Training (ELT) in China? Which players are leading in this and how are they executing?
  • What is the market size and market landscape for adult English Language Learning in Brazil, and who are the key players?
  • What is the commercial upside for us to invest in the gamification of our ELT app?
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Case Studies

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Market Landscape and Competitive Analysis of ELL Institutions in China

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Market Sizing, Competitor Benchmarking and Voice of Customer Analysis for Higher Education English Language Training Products in Japan


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English Language Education in China

English Language Learning in China has experienced a decade of blistering growth — it was a $4.9 billion industry in 2013 and has since grown by an average of 12-15% a year — but fundamental changes are underway due to changing consumer preferences and the availability of new technology.

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Make important growth decisions with confidence, backed by very specific and relevant market intelligence

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