Client Context

Our client, a provider of learning management software (LMS) services, considered expanding their product offering to include corporate digital training, specifically compliance training in healthcare and financial services. Our client needed more indepth analysis on market trends and customer preferences to determine whether this expansion would align with their ROI expectations.

Our Approach

We utilized a combination of primary and secondary sources to report on the market landscape for digital workforce training in the US.

Our analysis included:

• Top-down market sizing for the US corporate training market broken down by segment, including compliance training by industry
• Sub-segments of healthcare and financial services where corporate training is most needed
• Overview of the competitive landscape for digital workforce training by target industry, including major and emerging players
• Laws and regulations that might impact our client's operations in target segments
• Customer priorities, needs and challenges

Impact

Our evidence-based reporting enhanced our client's understanding of market trends, growth factors and customer needs in the US workforce digital training market, with a particular focus on compliance training in healthcare and financial services. Our client was able to make more informed investment and strategic decisions about expanding its product offering using this study as a factual reference.