Our client needed to understand the size of the potential market, its landscape, and customers’ evolving needs as they considered entering Japan's higher education English Language Training (ELT) space.
We tailored the study into three phases:
Our market research provided actionable insight into key market segments and subsegments in the Japanese higher education ELT space. We reported on trends in the market, as well as offered a deeper understanding of leading competitors’ existing product and marketing strategy. Our client utilized these insights to tailor its ELT product to the needs of its higher education target segments and to compete with the English language training products and services already available in Japan.
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