Our client, a global test prep company, faced unique competitive threats in the American market. They were keen to stay informed about their competition, including features, pricing and use cases, in order to protect and preserve market share.
We researched and analyzed US specific parameters of emerging competitors, including the following:
Our competitive intelligence enabled our client to better understand how to deal with major and emerging players in the US test prep space. Our reporting was especially beneficial because it allowed for a comprehensive opportunity / gap analysis that our client was able to deliver to internal stakeholders to support their decision making.
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