Client Context

Our client, a global test prep company, faced unique competitive threats in the American market. They were keen to stay informed about their competition, including features, pricing and use cases, in order to protect and preserve market share. ​

Our Approach

We researched and analyzed US specific parameters of emerging competitors, including the following:

• Company and products’ internet presence​
• Corporate and organizational structure​
• Partnerships and accreditation for each product on offer​
• App ratings and customer comments​
• Marketing strategy and penetration​
• Business model and geographic scope​​

Impact

Our competitive intelligence enabled our client to better understand how to deal with major and emerging players in the US test prep space. Our reporting was especially beneficial because it allowed for a comprehensive opportunity / gap analysis that our client was able to deliver to internal stakeholders to support their decision making.​