Our client, a national healthcare qualifying assessments provider, was losing market share in the US due to increased competition from private credentialing companies. Our client needed an understanding of their competition’s offerings in the US market as they considered options to amend features of their licensing examination.
We tailored the study into two phases:
Phase 1: Market overview and growth drivers of the healthcare licensing, credentialing and certification sector, focusing on market size, key players and their market share, and growth trends
Phase 2: Deep-dives on 10 competitors through primary research, including detailed profiles for each company. We addressed the following questions:
Our actionable insights on trends in the market, and detailed benchmarking of competitor products offered our client a deeper understanding of how to adapt to current credentialing, licensing, and testing challenges. Our client leveraged this market research to refocus internal discussions on R&D and future strategy, including whether adding new digital features to their healthcare licensing assessments was in line with their overall ROI expectations.
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